Whether you like it or not, Social Media has become a prevalent part of today’s society. Just look at the most recent Super Bowl commercials for example – at the end of each clip, there was almost always a hashtag for the commercial. For those who do not know, a hashtag is a word or phase preceded by the pound sign (#) and is used to identify messages on a particular topic. If there was a commercial that consumers really liked, for example – the adorable clip of the puppy and Budweiser horse, people could go onto social media and talk about this commercial by using the hashtag #bestbuds. In return, if anyone wants to see who else is talking about the commercial, they can click the #bestbuds link and you will be transported to a plethora of conversations about the same topic.
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